The rise of AI tools comes with abundant opportunities, especially for marketers and communication specialists. The latest AI technologies enable more efficient content creation than ever before. For social media posts, AI-generated texts prove to be a real asset in terms of efficiency and time savings.

My personal motivation to participate in Alpe d’HuZes stems from a strong desire to help combat the disease. I've had this feeling for a long time, and it grew stronger when I started my own business. My first company sponsored good causes from the very beginning, and I was fortunate that the business allowed for it. I believe that when you are in a unique position as an entrepreneur to sponsor good causes, you should do so. Entrepreneurship is not just about starting new ventures, growing revenue, or making a profit; it is also about making connections, development, life, and contributing to society.

Whereas social media has become a filter on reality over the past years, TikTok brings back a sense of authenticity to the social media landscape. TikTok is an endless source of catchy video content, bringing us one step closer to reality. The content on this platform can be described as raw, real and realistic. Spending hours editing to create the perfect video? Forget it, TikTok fans would much rather take a peek into your reality.
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X is the perfect social media platform for quick updates and news articles. This social media channel is the online spot to create a large reach: if you manage to create a domino effect with your content, then X is the opportunity to make world news. So, on this social media channel, the general advice is to post right away on X.

The success of a social media post always depends on multiple factors. Of course, content plays a crucial role: does the content align with the interests, needs, and questions of your target audience? That is the ultimate key to optimal social media performance. In addition, we always remain dependent on the Instagram algorithm, which changes periodically and influences your content's performance.

Previously, we explored the best times to post on social media for greater reach. In this blog post, we delve deeper into the best times for better performance on LinkedIn. As holds for any platform, your content must align with the interests, needs, and questions of your target audience for optimal results. And on LinkedIn, the business-oriented nature of the platform is also something to take into account when scheduling your social media posts.

Facebook is still one of the largest social media platforms. With over 9.9 million users, this channel ranks in the top 3 largest social platforms. In short, there is a lot to gain here! We previously gave a sneak peek into the best times for more reach on Facebook in our blog about the best times to post on social media in 2024.

AI has permanently transformed the field of marketing and will continue to drive many developments in the (near) future. The impact of AI on marketing is undeniable. As a marketer, your task is to embrace these changes and familiarize yourself with the latest technologies.

On July 5, 2023, Meta introduced Threads: a new platform primarily focused on text, unlike its sibling Instagram. The platform had a flying start: despite only being available in Europe recently, it reached 100 million users in no time (read: 4 days!). Impressive! For comparison, Instagram took 3 years to reach 110 million users.

This probably sounds familiar to you: multiple open tabs with different social media platforms and website performance statistics, a lot of copying and pasting to get all the numbers in one place. A very time-consuming, and above all error-prone, process.

We beginnen bij het begin. Wat is een algoritme? Heel plat gezegd is een algoritme een set van instructies die een computer of ander apparaat kan volgen om een bepaalde taak uit te voeren. Je kunt het zien als een Ikea-handleiding, waarin stap voor stap wordt verteld wat je moet doen om een kast in elkaar te zetten.

Coosto offers a powerful integration with Google Analytics that enables users to draw more, better, and faster conclusions from data than ever before.