X is the perfect social media platform for quick updates and news articles. This social media channel is the online spot to create a large reach: if you manage to create a domino effect with your content, then X is the opportunity to make world news. So, on this social media channel, the general advice is to post right away on X.

But not every post on X is as time-bound as just mentioned. Are you aiming for specific results, such as more engagement or conversions? Then you'll find the perfect moments here to achieve those goals. That's why we delved into the numbers and researched the ideal times for maximum results for each of those goals. 

The best times for more reach on X

Best day to post on X
Monday

Peak times for more reach on X

• Monday at 16:00
• Tuesday at 10:00
• Saturday at 12:00 and 16:00

For X, we see a gradual decline in reach as the week progresses. Our tip: post at the beginning of the week if you want to create a large reach with your post.

Do you want to post on a different day? Peak times on X occur around lunchtime (1:00 PM) and at the end of the afternoon (5:00 PM).

When we zoom in further, we see that Monday at 4:00 PM is the best time to post. We also see more activity on Tuesday morning and Saturday afternoon.

The best times for more engagement on X

Best day to post on X
Monday

Peak times for more engagement on X

• Monday at 16:00 and 19:00
• Tuesday at 10:00
• Wednesday at 12:00

The same applies to more engagement on X: post at the beginning of the week. Monday stands out in particular. Additionally, noon is the absolute peak moment during the week, along with 8:00 AM and 4:00 PM.

The best times for more conversions on X

Best days to post on X
Monday

Peak times for more conversions on X

• Monday at 6:00 PM
• Thursday at 9:00 PM
• Friday at 10:00 AM

It's hardly a surprise anymore. Even if you want to maximize the number of conversions, a post on Monday yields the most results.

When we look at the number of clicks per hour, the distribution is fairly even throughout the day, with a slight peak at 9:00 PM.
 

The best times to post for every platform

Are you curious about the best times for other social media channels, such as Facebook, Instagram, and LinkedIn? You'll find them in this overview.

Do you always want to post directly at the best time? With Coosto's Prime Time, you can post with one click at the best moment for your account, your industry, or the platform in general. Based on previous posts, this handy feature calculates which times yield the most results.

The success of a social media post always depends on multiple factors. Of course, content plays a crucial role: does the content align with the interests, needs, and questions of your target audience? That is the ultimate key to optimal social media performance. In addition, we always remain dependent on the Instagram algorithm, which changes periodically and influences your content's performance.

But there's another important factor: the timing of Instagram posts. If you want to achieve results, choose the optimal times to reach your followers. These ideal times depend on when your target audience is online because that's when you'll achieve more results on social media. A detail that can truly make a difference.

To delve deeper into the behavior of Instagram users, we researched the best times for both increased reach and engagement. Additionally, we further examine the best times for Reels and carousel posts.

 

Best times to post on Instagram for reach

Best day to post for increased reach on Instagram:
Monday and Wednesday

Peak times for reach on Instagram:
Monday at 1 PM
Wednesday at 9 AM
Friday at 1 PM

With a slight edge over the other days, Monday and Wednesday stand out the most. Additionally, there are some general peak moments throughout the days: on Monday and Friday, in the early afternoon, and on Wednesday morning.

Despite the close figures, it pays off on Instagram to post on weekdays during office hours. However, don't hesitate to post at other times, as you can still achieve great results for your reach on Instagram.

Best times to post on Instagram for engagement
 

Best day to post for increased engagement on Instagram:
Thursday

Peak times for engagement on Instagram:
Sunday at 1 PM
Wednesday at 8 PM
Thursday at 4 PM

Thursday is the ideal day if you want to achieve as many likes, comments, and shares as possible with your Instagram posts. Additionally, Sunday and Wednesday are also good days for more engagement.

Regarding the time, 5 PM stands out significantly when looking at the general times. If you want to capture the real peak moments for more interaction with your followers, Sunday afternoon, Wednesday evening, and Thursday afternoon are the best moments.
 

Best times to post on Instagram for Reels
 

Best day for more reach with Instagram Reels       
Tuesday and Wednesday

Peak hours for more reach with Instagram Reels    
6 and 8 pm

Best day for more engagement with Instagram Reels       
Monday and Tuesday

Peak hours for more reach with Instagram Reels    
3, 6 and 8 pm
 

Best times to post on Instagram for carousel posts 
 

Best day for more reach with Instagram carousels 
Wednesday

Peak times for more reach with Instagram carousels 
9 AM and 5 PM

Best day for more engagement with Instagram carousels 
Thursday

Peak times for more engagement with Instagram carousels 
5 PM
 

The best times for your Instagram account

The above-mentioned times are based on the overall performance of Instagram posts and thus provide a good guideline for your social media planning. To achieve even better results on Instagram through proper timing, it is valuable to zoom in further, for example, into your industry, or even better: the performance of your business account.

This can be done with Coosto's Prime Time. This handy feature delves deeper into these times and analyzes real-time all social media performances for the best suggestions. With just one click, you can then select the best time to post on your Instagram account.

Curious about the best times to post on Facebook, LinkedIn, X, YouTube, and Pinterest? Check them out here!
 

Previously, we explored the best times to post on social media for greater reach. In this blog post, we delve deeper into the best times for better performance on LinkedIn. As holds for any platform, your content must align with the interests, needs, and questions of your target audience for optimal results. And on LinkedIn, the business-oriented nature of the platform is also something to take into account when scheduling your social media posts.

With alignment with users, and more specifically, your target audience, you will achieve optimal performance on LinkedIn. When your post's content resonates with your target audience, details like LinkedIn tagging make a difference. Also, the times when you post.

Therefore, we delved into the numbers and investigated the perfect timing for maximum results. We can already reveal that the business nature of LinkedIn means that posts during office hours yield the best results. Keep reading to discover the exact peak times for each goal.

 

The best times to post on LinkedIn for more impressions

Best days to post on LinkedIn
Monday to Friday

Peak times for greater reach on LinkedIn

• Monday, Wednesday, and Thursday at 3 p.m.
• Friday between 8 a.m. and 10 a.m.

As mentioned above, the professional and business nature of LinkedIn means that you achieve the best results during office hours. If you want more reach on this platform for your organization, keep it within the workweek and preferably between 9 a.m. and 5 p.m.

We observe a peak throughout the day at 10 a.m. and later at 4 p.m.

Curious about the best times to post for more reach on other social media platforms? Discover them in this overview.
 

The best times to post on LinkedIn for more engagement

Best days to post on LinkedIn
Friday

Peak times for more engagement on LinkedIn

• Monday at 3 p.m.
• Thursday at 5 a.m.
• Friday at 9 a.m. and 2 p.m.

It should be no surprise that weekdays within office hours are undoubtedly the best moments for increased engagement. Friday slightly surpasses the rest of the weekdays, but it's obvious that you can expect little to no engagement on this platform during the weekend.

We see a peak in mid-morning throughout the day, decreasing around lunchtime. There is a resurgence in likes, comments, and shares around 3-4 p.m.

The best times to post on LinkedIn for more clicks

Best days to post on LinkedIn
Monday to Friday

Peak times for more clicks on LinkedIn

• Monday at 3 p.m.
• Friday at 9 a.m. and 2 p.m.

For the number of clicks there is no difference in the overall conclusion: office hours yield the best results. There is a slight peak towards the end of the week, but it is safe to say that Monday to Friday are all good days for a conversion-focused LinkedIn post.

Looking at the hours, the 9-to-5 pattern is evident once again. Post at 10 a.m. or between 3 and 5 p.m. for optimal clicks.

Note! LinkedIn groups all clicks under one category. This means that this data includes clicks on posts with a link but also clicks to your profile or, for example, clicks on a presentation post with multiple slides.\
 

The best times for LinkedIn posts for your accounts

The above data provides insight into when to post on LinkedIn to achieve your goal. However, these times are based on the general performance of LinkedIn posts.

To truly get the optimal results from your (LinkedIn) content, it's better to zoom in on when your target audience is online. This can easily be done with Coosto's Prime Time. Get direct recommendations for the best times for the chosen platform, your industry, and your company account in the social media planner. Based on previous posts, this handy feature calculates the times that generate the most clicks, engagement or reach for your account. Then, with just one click, you can select the best time to post.

Curious about how this works exactly? Request a free demo, and one of our Coosto experts will be happy to show you!