Frequently asked questions

• What is social listening, and why is it important?

  Social listening is monitoring and analyzing online conversations, opinions and trends. This helps you better understand customers, capitalize on trends and respond quickly to feedback.

• What is the difference between social listening and media monitoring?

  Social listening focuses on analyzing customer conversations and discovering trends and sentiments, while media monitoring includes broader news and social media monitoring to track mentions of your brand, competitors or industry.

• How does social listening help my brand?

  Social listening helps you improve customer satisfaction, analyze and monitor your brand's reputation by responding quickly to feedback or complaints. This gives you valuable insights to sharpen your strategy and strengthen customer loyalty.

• Which platforms are supported by Coosto?

  With Coosto, you monitor social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, , Pinterest and YouTube), news websites, blogs and forums. This gives you a complete picture of what is being said about your brand on all relevant channels.