Give a platform to your content

“We’re seeing many content marketers putting a lot of time and energy in creating relevant, unique content”, says Paul van den Broek, product manager at Coosto. “But success is mainly determined by the way content is distributed. That’s easier said than done, though. How can you make sure your content is actually seen? That your target audience is engaging with and clicking on your post more often? With Post Optimizer, we offer a data-driven solution that removes any of those doubts.”

100% algorithm proof

Post Optimizer provides proactive advice on the use of media, hashtags, emoji, URLs and the ideal copy length of your post. Not as a result of one-off or outdated research, but based on real-time analyses. Post Optimizer tells you what works and what doesn’t on your favorite social media platform at this very moment, making it 100% algorithm proof.

Post Optimizer is fully integrated in Coosto and available for Instagram, Facebook, Twitter and LinkedIn. Book a free demo of the Coosto platform at coosto.com/en/demo.

Improve your brand experience

Instagram is the no. 1  social media platform of this time, and its DM feature is used by almost 400 million people worldwide. This makes DMs a great opportunity for brands to engage with their target audiences in a personal way. DMs are perfect for improving customer loyalty, improving brand experience and get real conversions from conversations. 

Instagram from A tot Z

Coosto already enabled users to analyze Instagram messages, schedule and publish Instagram posts, and report all stats. Responding to public comments and mentions had been supported as well. With the addition of Direct Messages, Coosto now brings the entire Instagram suite under one roof. Altogether, the marketing tool supports full support for no fewer than 8 social media channels. 

The best of both worlds

The new feature combines the best of both worlds: the popularity of Instagram DMs (including Story comments and mentions) and the reliable features of Coosto. The tool brings its user-friendly conversational interface, auto replies, quick replies and case tagging to Instagram, helping teams to work smarter and more efficiently.  

About Coosto

Coosto offers a unique marketing tool that is entirely focused on helping organizations get better results from content and social media. Coosto lets you monitor how people are talking about your organization online, it helps you find ideas for new content, enables you to reach your target audience through all your social channels, and lets you handle questions and comments on social media, messengers and live chat. Reporting is easy, through PDF reports and real-time dashboards. 

Morteza was working in the IT industry in Iran when Coosto came across his path. “An Iranian friend of mine lived in the Netherlands and worked at Coosto. During lunch, when he was visiting Iran, he talked about a vacancy at Coosto. When I got back to my desk I visited the Coosto website and read about the vacancy, looked exciting, requested a demo and walked through the product. Seemed like a cool project. I was like: are you ready for the next step? I decided to go for it.”

No doubt

Morteza has always had an adventure abroad in his mind, but it was quite unexpected. “At that time, I wasn't thinking about it at all. It came on my path and the conversations with Coosto went very well. When I was offered the job, I didn't hesitate for a moment."

As a Developer in the Social Accounts team, Morteza is mainly working at the other side of Coosto. “I work in Coosto's engine room where we deal with thousands of incoming and outgoing messages. It always challenges you to improve things everyday Coosto's customers may not immediately notice the work we do, but it is essential.”

“At Coosto developers work continuously to improve Coosto as a product with new features, enhancements and bug fixes. Coosto has various development teams that are each responsible for a different part of Coosto. Each team has their own responsibilities, way of working and the freedom to address new challenges with carefully chosen technologies, and together all teams form the fundamental basis of a working product and happy customers.”

Move

Packing your bags and moving to the other side of the world is not a small step, but Morteza would recommend it to everyone. Especially if Coosto gives you the opportunity. “Of course it is exciting, you don't know exactly where you will end up and the culture is different. At Coosto it was all great from the beginning. The colleagues are nice and very helpful. There's a good onboarding plan with a nice and cool buddy who helps and brings you up to speed very quickly. ”

Coosto also helped with the move from Iran to the Netherlands. “They arranged a home for my first month and helped with all the paperwork and arrangements surrounding my move, which I liked. This allowed me to get off to a good start without any problems and I quickly felt home. That way I could quickly focus on my work and find my way into the Netherlands instead of worrying about administrative things every day.”

His friends and family responded very well to his departure from Iran. “In the IT industry, it is quite common for people to live and work abroad. They knew it was an option for me too. Now I regularly speak to everyone via Whatsapp, for example. That is the advantage of these days. You are far away, but you can see everyone on a daily basis.”

Covid and working from home

Morteza was in the Netherlands for only two months when corona started in the Netherlands. From that moment on it became working from home and visiting his friends and family in Iran was no longer an option. “That was a sad situation, but it is what it is. It's not ideal if you just live in a new country and have a new job and then suddenly find yourself at home alone. But I can see it as an opportunity somehow. In the normal situation I would work from the office and my wife and son may get bored at home in a totally new city and country. Also for me it would be the case. but working from home gave me this chance to be with Mahdieh (my wife) and Parham (my son) and now we all don't feel new-in-town anymore.”

Future

Morteza hopes to be able to work at Coosto for a long time to come. “I like the job and the people at Coosto are great. It is a very open organization in which you can come up with your own ideas. Everyone's input is listened to and that's nice. There are a lot of interesting events and opportunities such as Hackathons, self improvement budget, weekly knowledge sharing meetings, fun and sport and a lot more. If it is up to me, I will continue to work at Coosto for a long time.”

Career switch

Sofie initially had a different career in mind. After her communications studies she started as a marketing & communication employee at an recruitment agency, but she missed the passion in that job. “It was not a match. I had previously worked in the hospitality industry for six years and I always loved the interaction with people. That disappeared in my role at the agency.”

Sofie made the step to Swiss Sense and got to know Coosto . “As a customer service employee at Swiss Sense, I worked with Coosto on a daily basis and that is how I got to know the company. The more people I spoke to, the more often I thought, "That seems like a great company to work for. "I decided to apply and that's how it all started."

After a few good interviews, the click was there and Coosto hired Sofie as a Support employee. From the beginning, there was the intention to help Sofie, who is eager to learn, grow to the CSM role in the future. "I liked that plan and I didn’t hesitate for a moment to accept the offer."

Warm welcome

Sofie says she had a warm welcome at Coosto. “I felt at home from the very beginning. Of course all the nice colleagues play a role, but the HR process has also helped. Nothing is left to fate here. A first working day is often very exciting, but at Coosto I knew exactly what to expect. Before I started, I already received a complete plan from HR. Everything had already been arranged for me; training, introductions and so on. I immediately knew what to expect.”

That feeling never disappeared after that. “Everyone is so nice and helpful. You also notice this during activities outside of work. I have to mention the Christmas party. When I arrived I heard that it would be legendary and I experienced that myself for the first time in 2019. What makes it so legendary? I can’t explain, you need to discover it yourself.”

From Support to CSM

So Sofie took the first steps within Coosto as a Support employee. There she got to know the tool in detail and helped customers with questions or issues. After almost two years at Support, it was time to take the next step. “The initiative for my promotion to the role of CSM came from Coosto. Of course that was the approach from the start, but the fact that I never had to ask about it and they took the initiative, indicates to me what kind of employer Coosto is. Agreements are kept and that is not self-evident everywhere."

The CSM role fits perfect for Sofie. “Making people happy has always given me a lot of energy. Actually, I can do that full-time now. I have my own customer portfolio with nearly three hundred customers.”

As CSM, every day is really different, according to Sofie. “It is very diverse. One day I am busy onboarding new customers and the next day there are screen sharings where I help customers to get the most out of Coosto. I actually shut down my laptop every day and I think to myself: "This was a really nice day." Of course there are also less fun things to do, but compared to all the positive sides, it's nothing."

Managing success

Sofie is regularly asked what a Customer Success Manager exactly does, and her answer is simple. “I always say that I do exactly what it literally says, haha. I manage the success of my clients. As soon as Sales has concluded a contract, it is transferred to a CSM. We contact that customer to get acquainted, to schedule training courses and to help them get started. From that moment on, the CSM is their contact person.”

A CSM actually builds a bond with customers and that is exactly what makes the work so fulfilling, according to Sofie. “I have a lot of conversations with customers and always try to make them happy. Of course, I also sometimes have to deal with a customer who has a complaint or a problem, but I see that as a challenge. Making those customers 100% happy again is what drives me and gives me the energy I need.”

The connection between Sofie and Coosto is a good one and if it is up to Sofie it will remain so. “I really enjoy my work and I have great colleagues. In addition, Coosto simply is a nice and good employer. At the moment I am happy and I get up to work every day with a smile. I only have one wish at the moment and that is that we can all see each other again soon at the office. I have nothing to complain, but I do miss everyone. ”

The 33-year-old Alexander became acquainted with Coosto while studying technical computer science. “It started as a side job on weekend days when I was studying at Fontys. Even when I went to the university after that, I continued to do so. After my studies, they wanted to hire me and I stuck around.”

Employee from the very beginning

Alexander witnessed the entire growth of the company. “If I am right, I was employee number nine. I signed my first contract in April 2007, a long time ago. I have seen the company grow from a very small start-up to a large and professional organization. It now employs more than a hundred people, which was hard to imagine at the time.”

Alexander, born in Deurne, still enjoys working at Coosto. “The advantage of Coosto is that you are always challenged. You're not a code monkey here (someone who just writes code). Within Coosto you get the opportunity to do your own research and you get a lot of freedom in your job. You get the chance to develop and for that reason you never get bored. I came in as a rookie and have grown from there and I am still growing. I am learning every day.”

The hidden side of Coosto

Alexander is currently working on the "hidden side" of Coosto. “You don't see my work right from the front, but it is essential. I mainly work on the back of the tool. I am responsible for the links with our sources. Coosto has many sources such as Facebook, Twitter, YouTube, Instagram, blogs, forums and so on. That produces a lot of data and that data is collected by programs that I have co-written.”

Alexander's work brings the correct data to the surface in Coosto. “All data must be cleaned up and in the correct format. In addition, we also don’t want any junk, spam or old data in our tool. It is my responsibility to ensure that those processes run smoothly. If the connection between the sources and Coosto does not work properly, then nothing will come out of the search engine. So I think my work is quite important haha.”

Special organization

In addition to the fact that Coosto continues to challenge you, Alexander also likes the working culture. “Coosto is a very flat organization. Everyone is equal and there are no ranks and classes. It is very free and open. I never feel that things are being discussed behind closed doors. Everyone thinks along and helps and everyone is taken seriously. You are always listened to and when you have a good idea, it is implemented.”

The connection between employee and employer is a special one, according to Alexander. “Coosto thinks along with you. When you want extra training, when you are sick, when you have an idea, you are really taken into account. I feel appreciated and I think that I am not just speaking for myself. Even now that we all work from home, Coosto regularly let you know that they are thinking about you. This can be through a flower or a nice message. They care about you and that is genuine. That is very much appreciated throughout the company.”

Every idea is a welcome

Activities outside the daily work are also appreciated. “Coosto is somewhat known for that. That is in the company's DNA. Successes are celebrated in a big way and Christmas is a big hit. Then everything is possible. But it's not just Christmas. All sorts of things are organized throughout the year. Such as a Hackathon, which I have been co-organizing myself for years. That's great. The involvement of everyone within Coosto is great anyway.”

To indicate that everything is possible at Coosto, Alexander touches on last year's winter sports trip. “I had the crazy idea to throw in a winter sport and I indicated that to HR. The Coosto-way is then: "Cool idea, look at the options and arrange it." So we went on winter sports. That was great. No matter how crazy your idea is; within Coosto they are always listened to and if possible, you can implement it. ”

Coosto challenges you

According to Alexander, anyone who wants to work at Coosto must have ambitions and want to develop themselves. “Of course I look at the technical side of Coosto, because that is my field. And if I look at that, you can go in so many directions at Coosto. You receive a personal development budget, you are allowed to go to conferences, you are given the space and freedom to conduct research and do you have an innovative and good idea? Then you can pitch it and perform it.”

However, those who prefer to get their work prepared is not in the right place at Coosto. “You really have to want to challenge and improve yourself. You get a lot of freedom within Coosto, but that also includes a lot of responsibility. You are expected to take it too. I really like that myself. That is why you always keep learning. When you come up with a good idea and are allowed to implement it, then that is really your project. That will not be taken over by someone from above who will advertise it. Isn't that cool ?!”

Alexander has been around since Coosto's foundation, but is far from tired. “Of course I have my ambitions, but I can realize them very well within Coosto. I am happy to work here and I am definitely not thinking of leaving. I appreciate Coosto and I have the feeling that that appreciation is mutual.”

Instagram Direct Publishing has been one of the most wanted Coosto features for years now. This means we were prepared for the application, and we realized the integration immediately after the Instagram announcement.

Get more results with social media and save more valuable time with Coosto. We're now one of the only tools that support direct publishing for 6 major social media platforms: Facebook, Instagram, LinkedIn, YouTube, Twitter and Pinterest. 

Are you curious about Coosto or do you want more information about this feature? Contact us.

Negative reviews are a golden opportunity to improve your brand reputation. Respond with understanding, show empathy and try to straighten out any mix-ups. It lets you show the entire world how solution-driven and helpful you are. Positive reviews, on the other hand, are perfect for responses as well. Thank your customers for a compliment, or for the simple fact they took the effort to share their opinion.

No matter your response: from now on, it's possible in Coosto. Easily connect your Google My Business account, and all (new) Google reviews will automatically be imported in Coosto so you can start engaging right away!

At the beginning of this year, the Coosto Hackathon took place. It’s the day on which we challenge colleagues to work in groups with a self-conceived creative or innovative concept. Due to the corona measures, it was a remote edition this time, but that did not spoil the fun. "It was different, but just as good."

So says Stan Ansems, one of the winners this year. Together with Jose Camara, Wesley van der Sanden, Francisco Soler and Daniel Garibaldi, he came up with the Happier app. This year's theme was "supporting our local community". How can we help people with a creative concept in these difficult times?

The concept

The intention of the Hackathon is to present a working concept in just one working day. Not an easy challenge, but with all available knowledge within Coosto, it always works. “It's a short timeframe and that makes it fun. It doesn't have to be perfect, of course, so you can try things out. Of course you want to present something good at the end of the day. I must say, all groups always manage to do that ” Ansems says.

Because we had to work via Zoom this year, certain processes went slightly differently than usual. “To be very honest, we contacted each other the day before to discuss some things. All by the book of course, we didn't cheat haha. Ultimately, I think that we have been able to achieve something pretty cool with our team. ”

Happier

And that is the Happier app. Now that we have to stay at home, happiness is no longer self-evident. And it is so important to be happy. You live longer, you are healthier, you are more successful and you can maintain relationships better. Happier is designed to bring a little bit of happiness to your own life or to someone else’s.

Beautiful words from friends and family, love and of course cat videos, just a few examples that make us happy as humans. In Happier, you can choose what makes you happy to get a matching surprise every day. Also, there is the option to send a dose of happiness to your friends and family.

Good atmosphere

The Coosto Hackathon is about coming up with a concept, but that's not most important. It is, above all, a fun event for Coosto employees. “You get to know colleagues in a different way. Normally you talk to each other mainly for business purposes and at the Hackathon it is way more informal. We even had a great time via Zoom.”

The fact that the Hackathon is only accessible to techs is not entirely true, according to Stan. “It is of course an event where the technical side comes into play, but it is accessible to everyone,” says Ansems enthusiastically. “Colleagues from the business side bring back very creative ideas and look at the process from a completely different perspective. That is a perfect addition to the technical people. That is why this is such a fun event for everyone at Coosto.”

Coosto Catransfer

The creators of "Happier" eventually took the win, but the other two concepts were also of a high level. There was the idea of Coosto Catransfer, for instance. A kind of WeTransfer in Coosto to provide your friends with their daily portion of cat content. With Catransfer you can multi-upload up to millions of photos and videos in Coosto and secure them with a password. Then you create a link and you can share it with your friends. They can log in with the password and get their daily shot of cat videos or photos.

Why is that such a good idea? The makers, Rob de Wit, Jake van der Putten and Bas Hulsbosch, have an answer to that. “It's super simple and super-fast. You can upload as many photos and videos as you want. And why cats? Well... obviously, they are much nicer than dogs. As soon as you try to upload dog content, the app crashes haha. ”

Digi-tea

Now that the local bridge club is no longer allowed to come together and to drink a nice cup of tea, the Digi-tea app offers the solution. An application aimed at the elderly to chat online while enjoying a drink. The appearance of the app looks like you have been shot back in time and that is exactly what the creators, Freek Maes, Freek van Gorkum, Pim Schreurs and Cheryl Meredith, wanted.

“We have created an environment that does not feel too young for the elderly. We have also kept it as simple as possible. People fill in their name, age and hobbies and then they get connected with someone else based on those facets. This way they can have a nice chat with someone and they combat loneliness ”, the creators say in their presentation.

Together we make Coosto better

After this special edition of the Hackathon, we are fully charged with new inspiration for product improvements in 2021. Are you a Coosto user and would you like to contribute ideas about innovations in the tool you use every day? You can. Submit your ideas via the feedback button in Coosto, or vote for existing ideas.

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Statistieken (per 12 juni 2020)

• Instagramvolgers: 439.606
• Facebookvolgers: 579.074
• Twittervolgers: 145.900
• YouTube-abonnees: 136.000
• LinkedInvolgers: 123.721
• Fan engagement nam met 367% toe in de periode van Q2 2019 tot Q1 2020.

The Ocean Cleanup heeft altijd een actieve rol in haar community willen nemen, door vragen te beantwoorden en supporters te bedanken voor hun belangrijke bijdrage in het succes. Naarmate de community groeide, werd het steeds belangrijker om op te schalen.

Toen The Ocean Cleanup in oktober 2019 bijvoorbeeld the Interceptor lanceerde, de technologie om rivieren schoon te maken, merkte de organisatie een sterke stijging in de social media engagement van haar community. Coosto speelde een sleutelrol in het efficiënt en doeltreffend beheren van die stroom aan extra berichten. Hoewel The Ocean Cleanup een internationaal publiek heeft, waren verschillen in tijdzones geen probleem; het community engagement team kon alle berichten direct beantwoorden.

Coosto organiseert alle binnenkomende berichten als cases, en dat zorgt ervoor dat je alle gesprekken met een individuele supporter op één plek ziet. Het heeft ook de deur geopend naar meer empathische en gepersonaliseerde communicatie. Coosto hielp met het verkrijgen van een complete overzicht van alle vragen en reacties, en bood een overzicht waarmee The Ocean Cleanup een aantal oprechte steun- en dankbetuigingen binnen het eigen team kon uitlichten. Zo werd ook intern gedeeld hoezeer de community achter het werk van iedereen binnen The Ocean Cleanup staat.

Omdat The Ocean Cleanup geavanceerde technologie ontwikkelt en wetenschappelijk onderzoek uitvoert, is het extra belangrijk dat de community juist wordt geïnformeerd. The Ocean Cleanup werkt daarvoor samen met RIFF Digital Engagement. In dat opzicht waren vooral de interne notities en ‘in behandeling’ functionaliteiten in Coosto nuttig, doordat vragen die extra informatie behoefden, snel kunnen worden geëscaleerd. Zo werd een structuur gevonden om deze vragen correct te beantwoorden, ongeacht de collega die aan het werk is.

Met de toename van berichten wilde The Ocean Cleanup de community ook beter leren begrijpen. Case labelling is daarvoor een pluspunt geweest, ook om met data te kunnen zeggen waarover de community graag meer wil zien, en wat hun belangrijkste vragen zijn. De Listen-omgeving van Coosto heeft met name geholpen om een breder perspectief te krijgen op wie content deelt rond de missie van The Ocean Cleanup, om daar vervolgens op in te kunnen spelen.

En last but not least, The Ocean Cleanup heeft in de Publish-module haar contentkalender kunnen stroomlijnen en meer inzicht verkregen in de berichtprestaties. De flexibiliteit van Publish maakt posts inplannen een eenvoudig proces, zelfs met een contentkalender die regelmatig aan verandering onderhevig is.

Stats (as per June 12th, 2020)

• Instagram Followers: 439,606
• Facebook Followers: 579,074
• Twitter Followers: 145,900
• YouTube Subscribers: 136,000
• LinkedIn Followers: 123,721
• Fan engagement increased by 367% from Q2 2019 to Q1 2020

The Ocean Cleanup has always wanted to take an active role in their community, answering all questions asked, and thanking supporters for their important role in its success. As the community grew, they needed to scale-up.

With the launch of The Ocean Cleanup’s river cleanup technology, the Interceptor, in October 2019, the organization experienced an increase in community engagement, and Coosto played a key role in the efficient and effective management of this engagement. With an international audience, the community engagement team were able to respond promptly despite any time differences.

The case organization on Coosto, with all engagement with an individual supporter in one location, also allowed for more empathetic, personalized communication. Coosto helped in getting a complete overview of all incoming questions and comments, and provided an overview that let The Ocean Cleanup highlight some truly kind messages of support, showing their own team how much their community stands behind our work.

As an organization developing advanced technology and conducting scientific research, it is crucial that The Ocean Cleanup’s community is accurately informed. Working with a team from RIFF Digital Engagement, the internal notes and pending features allow their team to escalate questions that require additional information. Being able to escalate specific cases on Coosto provides an organized way to answer these questions accurately, regardless of who is working.

With the growing influx of messages, The Ocean Cleanup wanted to be able to understand their growing community. Case labelling has been an asset, not only for understanding their community, but for providing them with data on what their community wants to see more of, and what their main questions are. The listening feature has also allowed them to have a wider perspective on who is sharing content related to their mission and given the ability to engage on that content.

Last but not least, The Ocean Cleanup has been able to streamline their content calendar and better understand post performance using the Publish tool. The flexibility of the publish tool makes scheduling posts a simple process, especially with a frequently changing content calendar.

It's completely understandable that we often get the question what makes us unique. We think the best way to show this, is by telling you why our most satisfied customers continue to opt for Coosto with great conviction.

1. Market-leading software

Over 1600 organizations in 15 countries are daily using Coosto to manage their social and online media. Our extensive experience with thousands of users means that we precisely know what works and what doesn't, and we use this knowledge to further develop our platform.

2. Quality assurance

Our platform sets the very highest of quality standards. Guaranteed 24/7, in writing.

3. Result driven

Our platform is carefully built for your marketing and communication goals. In practice, this means you will achieve better results in less time using Coosto. Whether you want increasing conversions from social media content, a higher customer satisfaction, a better brand reputation or higher reach: with Coosto, it's all within reach.

4. World-class assistance

A team of Customer Success Managers and analysts is always by your side to help you achieve your goals.

5. Dutch quality

Our customers appreciate the fact that they can rely on a solid product of Dutch origin.

6. Unique features

As a Coosto user, you have a whole range of unique features at your disposal. For one, Coosto is the only platform in the world that doesn't only monitor messages in which your brand name is mentioned, but also all comments on those messages. This gives you a 40% more comprehensive picture of the buzz surrounding your brand.

7. Multilingual support

No automated menus or hassle. By phone, chat or mail: our multilingual support team will answer any question you might have in no time.

8. Partnerships and integrations

Coosto can be seamlessly integrated with Salesforce, Microsoft Dynamics, CM.com, Belga.press and many more. Take a look at all of our integrations.

9. Feedback platform

We value your ideas, and use your feedback to further develop our platform. You can track our progress in the transparent Feedback platform.

10. Data protection and Privacy

Security and privacy officers guarantee the integrity of data. All Coosto data centers are based in the European Union, and all software is assessed based on applicable rules and standards. Coosto is ISO27001 certified.

“I think we were manually creating yet another social media report, when we realized things had to change.” Emily Brammeier, responsible for communications at Team DSM cycling team, can still recall the moment she decided to contact Coosto. “Our main goal on social media has always been to build an engaged audience of fans and followers, which helps us offer highly relevant social media exposure to our partners in the cycling industry. Problem was, reporting back to these partners used to be a time-consuming task, to say the least.”

“We used to create our social media reports manually, which would take us about 5 hours per week on average. With Coosto, we can easily get the job done in only 30 minutes.”

Emily sounds relieved when she starts discussing her current method: “I’m glad those days of Facebook and Instagram screenshots are behind us. Now that we’re using Coosto, we simply categorize our content with labels for every individual partner. At the end of each month we just export all social media stats and that’s it. Reporting now takes us only two hours every month instead of over two full days. Besides being able to track media coverage and associate positive or negative sentiments, those content labels are the best features of Coosto.

She goes on by explaining the cleverly thought out content process of Team DSM: “We have a yearly content plan that we produce before the new season starts, so we already know one year in advance the basis of what we are posting. We work out these concepts in a more detailed 4-week content plan.”

Make no mistake, whoever thinks social media management for a cycling team is just about tweeting race results, couldn’t be more wrong. “Race coverage is just one piece of the puzzle, as we really want to keep our fans engaged off-season too. During this period of COVID-19, for instance, the majority of our content is created or supported by the riders themselves, which we believe makes it much more personal and authentic. We’re sharing our riders’ favourite recipes, their workout routines and personal stories.”

“Thanks to Coosto, we’re saving valuable time and energy, which we can now invest into creating more attractive and engaging content.”

Every Tuesday, Emily and her team take out their content plan and start scheduling social posts one week ahead through the content calendar in Coosto. Every now and then, they take a few minutes to optimize their timing and formats. “Our engagement rate has definitely gone up since we started using Coosto. Although I can’t say the two are directly related, we are surely saving valuable time and energy, which we can now invest into creating even more attractive content.”

“Besides all the analytics, I like the fact that Coosto incorporates many social media tools into one interface and still remains easy to use. That is key. We also like not only the inclusion of earned media in our reports, but also seeing if people are negative about certain topics or riders. And if they are, we can alter our communications. Luckily, that hasn’t happened so far.”

“I love the Support system of Coosto. I can talk to actual people who are committed to help and keep me updated, instead of having to deal with some impersonal automated process.”

If Emily makes one thing crystal clear, it’s that Team DSM is a profoundly professional cycling team, and its communications team is at an equal level. They’re both continuously working on saving valuable time and improving their performance, truly living up to their mission to #KeepChallenging themselves.