The impact of AI on marketing

AI has permanently transformed the field of marketing and will continue to drive many developments in the (near) future. The impact of AI on marketing is undeniable. As a marketer, your task is to embrace these changes and familiarize yourself with the latest technologies.

AI significantly aids fundamental aspects of content marketing and social media. The graph below, derived from the annual B2B Content Marketing Trends research by the Content Marketing Institute, clearly illustrates how AI plays a key role in the daily activities of most marketers.

Think of practical tasks such as assistance in writing (social media) copy or achieving better results with AI-driven advice by posting on social media at the optimal time. However, the most mentioned use of AI by B2B marketers is gaining inspiration for content.

And it's not surprising. Manually going through numerous articles, trends, and developments is a time-consuming task. This is where AI comes in handy. For example, there are tools that gather relevant online content within a specific field or topic. Content within a particular subject is evaluated and ranked based on various factors, providing you with insights into what's happening and which topics are worth engaging with.

Discover by Coosto offers such an overview: by analyzing and sorting millions of sources in real-time, you get a digestible overview of all content with algorithmically calculated Trending Scores.

AI will not take over your work. Someone with AI knowledge will!

The numerous possibilities of using AI in marketing for daily tasks contribute to significant development. By applying AI intelligently, you save time, energy, and creativity. You no longer have to 'waste' these resources on routine tasks; instead, you can use them for more strategic and overarching activities. Think of developing a content strategy, fine-tuning and monitoring the strategy, and maintaining focus on achieving objectives. AI allows you to be less consumed by small tasks, which, albeit time-consuming, are essential.

An important shift is happening in the marketing field: marketers solely focused on execution will become less important and eventually be replaced by AI. Marketers with the necessary AI knowledge, outsourcing these tasks to technology, and dedicating their remaining time to strategic activities, will become indispensable. That is what the marketer of the future will look like.

How do you use AI in marketing to achieve more success?

The rise of AI in marketing promises a revolutionary shift in how marketers utilize their time and resources. When applied correctly, AI is not about replacing human input, but rather enhancing marketing professionals with AI knowledge. By using AI smartly for routine tasks, marketers can focus more on the strategic aspects of marketing.

In conclusion, knowledge (and skill) of AI in marketing is the key to success. Interested in learning how to acquire this AI knowledge and efficiently apply it to your daily work? We'd be happy to explain more during a free demonstration.

The rise of AI tools comes with abundant opportunities, especially for marketers and communication specialists. The latest AI technologies enable more efficient content creation than ever before. For social media posts, AI-generated texts prove to be a real asset in terms of efficiency and time savings.

However, there is also a negative connotation attached to all these developments: is our work as marketers soon to become obsolete, taken over by the latest AI technologies? The rapid advancements in this field occasionally fuel significant concerns. There is no reason for fear or uncertainty, if you ask us. AI allows us to work more efficiently and should be seen as a tool rather than a replacement. Crucially, as a marketer, you must know how to leverage these AI developments to your advantage. This is where the opportunities lie: being able to apply AI to your daily content creation, making you more efficient. Keep on reading if you want to know how!

Automatically generating social media content

ChatGPT is now widely used for automatically generating high-quality content. The benefits are clear: thanks to this AI technology, you save a tremendous amount of time in writing texts. The strength of ChatGPT lies in its versatility and adaptability to effortlessly create tailored content in line with your brand and market.

However, writing a prompt requires some skill. It can be a bit challenging to figure out how to give the tool the right instructions to get suitable content as output. It's not just about providing the right data, but also a certain mindset to work with. A simple prompt in ChatGPT can lead to various outputs. But there is an easier way to quickly create suitable social media content.

Coosto’s AI Content Generator

The AI Content Generator in Publish, Coosto's social media planning module, is designed so that you get customized content with just a few clicks. The answer to uninspired moments or searching for the right words to effectively reach your audience. How does it work? Very simple.

Select the main goal of the social media post: more reach, interaction, or conversion. Then it's a matter of providing the right input. Describe with a few keywords, sentences, or a slightly longer description what the content should be about. The more specific the description, the better the output. Then choose the desired tone of voice: this can be done using a term like formal, humorous, or enthusiastic. You can also choose to embody a well-known character with a distinctive way of speaking, from Donald Duck to Barack Obama.

Finally, choose the desired language: Dutch, English, and Spanish are among the options. This way, you reach not only the local audience in your own country but also a larger and international audience! It's time: automatic content generation can start. Click the button, and voilà! Your tailored content is ready to be shared on social media.

AI: An endless source of content inspiration 

Generating social media content automatically is a breeze. But where do you draw your inspiration for new content? And how do you ensure that your social media posts align with the current conversation? Or better yet, anticipate emerging trends so that you're the first in your market to latch onto a groundbreaking topic.

The answer lies in Coosto's Discover. In this module, our tool analyzes millions of sources in real time and organizes all content based on algorithmically calculated Trending Scores.

Bonus tip! Pick a trending article that’s relevant for your target group and simply copy the title of this article. Paste the copied title into the ‘topic’ field of Coosto’s AI Content Generator and adjust the goal, tone of voice, and language. In a split second, you will have trending content to be shared on all your social media platforms. 

Eindhoven, April 5, 2023 - Coosto today announced its integration with ChatGPT technology, which allows Coosto users to produce fully automated content linked to their brand and relevant market trends. The ChatGPT Content Generator takes into account factors such as message length per platform, tone of voice, market trends, language, and sentiment.

Tests have shown that automated content production is done in a fraction of the time compared to conventional content creation. In some cases, it was reported to be up to 98% faster, while maintaining quality. 

The AI Content Generator is designed to support content creators instead of taking over their jobs. The level of input largely determines the quality of the automatically generated social media copy.

‘’Our background in AI made us embrace various AI models for several years. We have been following initiatives such as Open AI for quite some time, and it makes sense for us to work together in the world we operate in’’, says CEO Toine Verheul. ‘’There are also dissenting voices around the use of AI, and we think that is actually positive. We need discussion for further development in the right direction’’, Verheul adds. ‘’At Coosto, we see AI as a helpful tool for our customers, but the customer always remains in control.’

Coosto's AI Content Generator is as of now available for Coosto customers and can be tested for free by interested parties. 

Learn more about the new integration

The impact of AI on marketing

AI has permanently transformed the field of marketing and will continue to drive many developments in the (near) future. The impact of AI on marketing is undeniable. As a marketer, your task is to embrace these changes and familiarize yourself with the latest technologies.

AI significantly aids fundamental aspects of content marketing and social media. The graph below, derived from the annual B2B Content Marketing Trends research by the Content Marketing Institute, clearly illustrates how AI plays a key role in the daily activities of most marketers.

Think of practical tasks such as assistance in writing (social media) copy or achieving better results with AI-driven advice by posting on social media at the optimal time. However, the most mentioned use of AI by B2B marketers is gaining inspiration for content.

And it's not surprising. Manually going through numerous articles, trends, and developments is a time-consuming task. This is where AI comes in handy. For example, there are tools that gather relevant online content within a specific field or topic. Content within a particular subject is evaluated and ranked based on various factors, providing you with insights into what's happening and which topics are worth engaging with.

Discover by Coosto offers such an overview: by analyzing and sorting millions of sources in real-time, you get a digestible overview of all content with algorithmically calculated Trending Scores.

AI will not take over your work. Someone with AI knowledge will!

The numerous possibilities of using AI in marketing for daily tasks contribute to significant development. By applying AI intelligently, you save time, energy, and creativity. You no longer have to 'waste' these resources on routine tasks; instead, you can use them for more strategic and overarching activities. Think of developing a content strategy, fine-tuning and monitoring the strategy, and maintaining focus on achieving objectives. AI allows you to be less consumed by small tasks, which, albeit time-consuming, are essential.

An important shift is happening in the marketing field: marketers solely focused on execution will become less important and eventually be replaced by AI. Marketers with the necessary AI knowledge, outsourcing these tasks to technology, and dedicating their remaining time to strategic activities, will become indispensable. That is what the marketer of the future will look like.

How do you use AI in marketing to achieve more success?

The rise of AI in marketing promises a revolutionary shift in how marketers utilize their time and resources. When applied correctly, AI is not about replacing human input, but rather enhancing marketing professionals with AI knowledge. By using AI smartly for routine tasks, marketers can focus more on the strategic aspects of marketing.

In conclusion, knowledge (and skill) of AI in marketing is the key to success. Interested in learning how to acquire this AI knowledge and efficiently apply it to your daily work? We'd be happy to explain more during a free demonstration.

The rise of AI tools comes with abundant opportunities, especially for marketers and communication specialists. The latest AI technologies enable more efficient content creation than ever before. For social media posts, AI-generated texts prove to be a real asset in terms of efficiency and time savings.

However, there is also a negative connotation attached to all these developments: is our work as marketers soon to become obsolete, taken over by the latest AI technologies? The rapid advancements in this field occasionally fuel significant concerns. There is no reason for fear or uncertainty, if you ask us. AI allows us to work more efficiently and should be seen as a tool rather than a replacement. Crucially, as a marketer, you must know how to leverage these AI developments to your advantage. This is where the opportunities lie: being able to apply AI to your daily content creation, making you more efficient. Keep on reading if you want to know how!

Automatically generating social media content

ChatGPT is now widely used for automatically generating high-quality content. The benefits are clear: thanks to this AI technology, you save a tremendous amount of time in writing texts. The strength of ChatGPT lies in its versatility and adaptability to effortlessly create tailored content in line with your brand and market.

However, writing a prompt requires some skill. It can be a bit challenging to figure out how to give the tool the right instructions to get suitable content as output. It's not just about providing the right data, but also a certain mindset to work with. A simple prompt in ChatGPT can lead to various outputs. But there is an easier way to quickly create suitable social media content.

Coosto’s AI Content Generator

The AI Content Generator in Publish, Coosto's social media planning module, is designed so that you get customized content with just a few clicks. The answer to uninspired moments or searching for the right words to effectively reach your audience. How does it work? Very simple.

Select the main goal of the social media post: more reach, interaction, or conversion. Then it's a matter of providing the right input. Describe with a few keywords, sentences, or a slightly longer description what the content should be about. The more specific the description, the better the output. Then choose the desired tone of voice: this can be done using a term like formal, humorous, or enthusiastic. You can also choose to embody a well-known character with a distinctive way of speaking, from Donald Duck to Barack Obama.

Finally, choose the desired language: Dutch, English, and Spanish are among the options. This way, you reach not only the local audience in your own country but also a larger and international audience! It's time: automatic content generation can start. Click the button, and voilà! Your tailored content is ready to be shared on social media.

AI: An endless source of content inspiration 

Generating social media content automatically is a breeze. But where do you draw your inspiration for new content? And how do you ensure that your social media posts align with the current conversation? Or better yet, anticipate emerging trends so that you're the first in your market to latch onto a groundbreaking topic.

The answer lies in Coosto's Discover. In this module, our tool analyzes millions of sources in real time and organizes all content based on algorithmically calculated Trending Scores.

Bonus tip! Pick a trending article that’s relevant for your target group and simply copy the title of this article. Paste the copied title into the ‘topic’ field of Coosto’s AI Content Generator and adjust the goal, tone of voice, and language. In a split second, you will have trending content to be shared on all your social media platforms. 

The impact of AI on marketing

AI has permanently transformed the field of marketing and will continue to drive many developments in the (near) future. The impact of AI on marketing is undeniable. As a marketer, your task is to embrace these changes and familiarize yourself with the latest technologies.

AI significantly aids fundamental aspects of content marketing and social media. The graph below, derived from the annual B2B Content Marketing Trends research by the Content Marketing Institute, clearly illustrates how AI plays a key role in the daily activities of most marketers.

Think of practical tasks such as assistance in writing (social media) copy or achieving better results with AI-driven advice by posting on social media at the optimal time. However, the most mentioned use of AI by B2B marketers is gaining inspiration for content.

And it's not surprising. Manually going through numerous articles, trends, and developments is a time-consuming task. This is where AI comes in handy. For example, there are tools that gather relevant online content within a specific field or topic. Content within a particular subject is evaluated and ranked based on various factors, providing you with insights into what's happening and which topics are worth engaging with.

Discover by Coosto offers such an overview: by analyzing and sorting millions of sources in real-time, you get a digestible overview of all content with algorithmically calculated Trending Scores.

AI will not take over your work. Someone with AI knowledge will!

The numerous possibilities of using AI in marketing for daily tasks contribute to significant development. By applying AI intelligently, you save time, energy, and creativity. You no longer have to 'waste' these resources on routine tasks; instead, you can use them for more strategic and overarching activities. Think of developing a content strategy, fine-tuning and monitoring the strategy, and maintaining focus on achieving objectives. AI allows you to be less consumed by small tasks, which, albeit time-consuming, are essential.

An important shift is happening in the marketing field: marketers solely focused on execution will become less important and eventually be replaced by AI. Marketers with the necessary AI knowledge, outsourcing these tasks to technology, and dedicating their remaining time to strategic activities, will become indispensable. That is what the marketer of the future will look like.

How do you use AI in marketing to achieve more success?

The rise of AI in marketing promises a revolutionary shift in how marketers utilize their time and resources. When applied correctly, AI is not about replacing human input, but rather enhancing marketing professionals with AI knowledge. By using AI smartly for routine tasks, marketers can focus more on the strategic aspects of marketing.

In conclusion, knowledge (and skill) of AI in marketing is the key to success. Interested in learning how to acquire this AI knowledge and efficiently apply it to your daily work? We'd be happy to explain more during a free demonstration.

The rise of AI tools comes with abundant opportunities, especially for marketers and communication specialists. The latest AI technologies enable more efficient content creation than ever before. For social media posts, AI-generated texts prove to be a real asset in terms of efficiency and time savings.

However, there is also a negative connotation attached to all these developments: is our work as marketers soon to become obsolete, taken over by the latest AI technologies? The rapid advancements in this field occasionally fuel significant concerns. There is no reason for fear or uncertainty, if you ask us. AI allows us to work more efficiently and should be seen as a tool rather than a replacement. Crucially, as a marketer, you must know how to leverage these AI developments to your advantage. This is where the opportunities lie: being able to apply AI to your daily content creation, making you more efficient. Keep on reading if you want to know how!

Automatically generating social media content

ChatGPT is now widely used for automatically generating high-quality content. The benefits are clear: thanks to this AI technology, you save a tremendous amount of time in writing texts. The strength of ChatGPT lies in its versatility and adaptability to effortlessly create tailored content in line with your brand and market.

However, writing a prompt requires some skill. It can be a bit challenging to figure out how to give the tool the right instructions to get suitable content as output. It's not just about providing the right data, but also a certain mindset to work with. A simple prompt in ChatGPT can lead to various outputs. But there is an easier way to quickly create suitable social media content.

Coosto’s AI Content Generator

The AI Content Generator in Publish, Coosto's social media planning module, is designed so that you get customized content with just a few clicks. The answer to uninspired moments or searching for the right words to effectively reach your audience. How does it work? Very simple.

Select the main goal of the social media post: more reach, interaction, or conversion. Then it's a matter of providing the right input. Describe with a few keywords, sentences, or a slightly longer description what the content should be about. The more specific the description, the better the output. Then choose the desired tone of voice: this can be done using a term like formal, humorous, or enthusiastic. You can also choose to embody a well-known character with a distinctive way of speaking, from Donald Duck to Barack Obama.

Finally, choose the desired language: Dutch, English, and Spanish are among the options. This way, you reach not only the local audience in your own country but also a larger and international audience! It's time: automatic content generation can start. Click the button, and voilà! Your tailored content is ready to be shared on social media.

AI: An endless source of content inspiration 

Generating social media content automatically is a breeze. But where do you draw your inspiration for new content? And how do you ensure that your social media posts align with the current conversation? Or better yet, anticipate emerging trends so that you're the first in your market to latch onto a groundbreaking topic.

The answer lies in Coosto's Discover. In this module, our tool analyzes millions of sources in real time and organizes all content based on algorithmically calculated Trending Scores.

Bonus tip! Pick a trending article that’s relevant for your target group and simply copy the title of this article. Paste the copied title into the ‘topic’ field of Coosto’s AI Content Generator and adjust the goal, tone of voice, and language. In a split second, you will have trending content to be shared on all your social media platforms.