News

A working life long Coosto: ‘You never get bored’

Author :
Bryan Buffing
Creation date:
News
Last updated:
4/8/24 1:25

The 33-year-old Alexander became acquainted with Coosto while studying technical computer science. “It started as a side job on weekend days when I was studying at Fontys. Even when I went to the university after that, I continued to do so. After my studies, they wanted to hire me and I stuck around.”

 

Employee from the very beginning

Alexander witnessed the entire growth of the company. “If I am right, I was employee number nine. I signed my first contract in April 2007, a long time ago. I have seen the company grow from a very small start-up to a large and professional organization. It now employs more than a hundred people, which was hard to imagine at the time.”

Alexander, born in Deurne, still enjoys working at Coosto. “The advantage of Coosto is that you are always challenged. You're not a code monkey here (someone who just writes code). Within Coosto you get the opportunity to do your own research and you get a lot of freedom in your job. You get the chance to develop and for that reason you never get bored. I came in as a rookie and have grown from there and I am still growing. I am learning every day.”

 

The hidden side of Coosto

Alexander is currently working on the "hidden side" of Coosto. “You don't see my work right from the front, but it is essential. I mainly work on the back of the tool. I am responsible for the links with our sources. Coosto has many sources such as Facebook, Twitter, YouTube, Instagram, blogs, forums and so on. That produces a lot of data and that data is collected by programs that I have co-written.”

Alexander's work brings the correct data to the surface in Coosto. “All data must be cleaned up and in the correct format. In addition, we also don’t want any junk, spam or old data in our tool. It is my responsibility to ensure that those processes run smoothly. If the connection between the sources and Coosto does not work properly, then nothing will come out of the search engine. So I think my work is quite important haha.”

 

Special organization

In addition to the fact that Coosto continues to challenge you, Alexander also likes the working culture. “Coosto is a very flat organization. Everyone is equal and there are no ranks and classes. It is very free and open. I never feel that things are being discussed behind closed doors. Everyone thinks along and helps and everyone is taken seriously. You are always listened to and when you have a good idea, it is implemented.”

The connection between employee and employer is a special one, according to Alexander. “Coosto thinks along with you. When you want extra training, when you are sick, when you have an idea, you are really taken into account. I feel appreciated and I think that I am not just speaking for myself. Even now that we all work from home, Coosto regularly let you know that they are thinking about you. This can be through a flower or a nice message. They care about you and that is genuine. That is very much appreciated throughout the company.”

 

Every idea is a welcome

Activities outside the daily work are also appreciated. “Coosto is somewhat known for that. That is in the company's DNA. Successes are celebrated in a big way and Christmas is a big hit. Then everything is possible. But it's not just Christmas. All sorts of things are organized throughout the year. Such as a Hackathon, which I have been co-organizing myself for years. That's great. The involvement of everyone within Coosto is great anyway.”

To indicate that everything is possible at Coosto, Alexander touches on last year's winter sports trip. “I had the crazy idea to throw in a winter sport and I indicated that to HR. The Coosto-way is then: "Cool idea, look at the options and arrange it." So we went on winter sports. That was great. No matter how crazy your idea is; within Coosto they are always listened to and if possible, you can implement it. ”

 

Coosto challenges you

According to Alexander, anyone who wants to work at Coosto must have ambitions and want to develop themselves. “Of course I look at the technical side of Coosto, because that is my field. And if I look at that, you can go in so many directions at Coosto. You receive a personal development budget, you are allowed to go to conferences, you are given the space and freedom to conduct research and do you have an innovative and good idea? Then you can pitch it and perform it.”

However, those who prefer to get their work prepared is not in the right place at Coosto. “You really have to want to challenge and improve yourself. You get a lot of freedom within Coosto, but that also includes a lot of responsibility. You are expected to take it too. I really like that myself. That is why you always keep learning. When you come up with a good idea and are allowed to implement it, then that is really your project. That will not be taken over by someone from above who will advertise it. Isn't that cool ?!”

Alexander has been around since Coosto's foundation, but is far from tired. “Of course I have my ambitions, but I can realize them very well within Coosto. I am happy to work here and I am definitely not thinking of leaving. I appreciate Coosto and I have the feeling that that appreciation is mutual.”

Uncategoried

The best times to post on X in 2024

X is the perfect social media platform for quick updates and news articles. This social media channel is the online spot to create a large reach: if you manage to create a domino effect with your content, then X is the opportunity to make world news. So, on this social media channel, the general advice is to post right away on X.

But not every post on X is as time-bound as just mentioned. Are you aiming for specific results, such as more engagement or conversions? Then you'll find the perfect moments here to achieve those goals. That's why we delved into the numbers and researched the ideal times for maximum results for each of those goals. 

The best times for more reach on X

Best times X Twitter reach

Best day to post on X
Monday

Peak times for more reach on X

  • Monday at 16:00
  • Tuesday at 10:00
  • Saturday at 12:00 and 16:00

For X, we see a gradual decline in reach as the week progresses. Our tip: post at the beginning of the week if you want to create a large reach with your post.

Do you want to post on a different day? Peak times on X occur around lunchtime (1:00 PM) and at the end of the afternoon (5:00 PM).

When we zoom in further, we see that Monday at 4:00 PM is the best time to post. We also see more activity on Tuesday morning and Saturday afternoon.

 

The best times for more engagement on X

Best times Engagement Twitter X

Best day to post on X
Monday

Peak times for more engagement on X

  • Monday at 16:00 and 19:00
  • Tuesday at 10:00
  • Wednesday at 12:00

The same applies to more engagement on X: post at the beginning of the week. Monday stands out in particular. Additionally, noon is the absolute peak moment during the week, along with 8:00 AM and 4:00 PM.


The best times for more conversions on X

Best times clicks conversions Twitter X

Best days to post on X
Monday

Peak times for more conversions on X

  • Monday at 6:00 PM
  • Thursday at 9:00 PM
  • Friday at 10:00 AM

It's hardly a surprise anymore. Even if you want to maximize the number of conversions, a post on Monday yields the most results.

When we look at the number of clicks per hour, the distribution is fairly even throughout the day, with a slight peak at 9:00 PM.
 

The best times to post for every platform

Are you curious about the best times for other social media channels, such as Facebook, Instagram, and LinkedIn? You'll find them in this overview.

Do you always want to post directly at the best time? With Coosto's Prime Time, you can post with one click at the best moment for your account, your industry, or the platform in general. Based on previous posts, this handy feature calculates which times yield the most results.

Uncategoried

Alpe d'HuZes and Coosto: Why Toine participates in the Alpe d'HuZes

Helping to fight the disease

My personal motivation to participate in Alpe d’HuZes stems from a strong desire to help combat the disease. I've had this feeling for a long time, and it grew stronger when I started my own business. My first company sponsored good causes from the very beginning, and I was fortunate that the business allowed for it. I believe that when you are in a unique position as an entrepreneur to sponsor good causes, you should do so. Entrepreneurship is not just about starting new ventures, growing revenue, or making a profit; it is also about making connections, development, life, and contributing to society.

Ondernemen is niet alleen nieuwe avonturen starten, de omzet laten groeien of winst maken, het is ook verbinding maken, ontwikkelen, leven en bijdragen aan de maatschappij.

Coosto & charities

From the start, Coosto has sponsored various good causes, but a few years ago, we decided to fully focus on sponsoring cancer research and treatment. This includes supporting organizations like KWF, the Princess Máxima Center for Pediatric Oncology, smaller and sometimes personal initiatives, and we have been proud sponsors of the wonderful Alpe d’HuZes for eight years now.

Alpe d'HuZes en Coosto warriors 2024

Nothing is taken for granted anymore when dealing with cancer

As the years pass, I'm now 53, I have become increasingly aware of how lucky I am that my family, immediate relatives, and friends are in relatively good health. 

I often reflect on the special things in life, such as the fresh scent of an early morning or freshly cut grass, the colorful display of clouds and light during a sunset, peacefully grazing cows in a meadow, or an energizing techno percussion set blasting from the speakers during a car ride. I can enjoy these things without worry, without medical stress, and that feels like pure happiness. I wish this for everyone. All these so-called givens are no longer so obvious when you are ill or when someone you love is sick. These 'trivialities' then suddenly become special moments of happiness. 

Of course, this is different for everyone, and everyone experiences it in their own way. But if my company and I can contribute, even if it is just a drop in the ocean, to fighting cancer with the goal of increasing moments of happiness, then that is the best thing there is.

Niks is meer vanzelfsprekend als je te maken hebt met kanker

Alpe d’HuZes 2023

As mentioned, I am an entrepreneur, and from that background, I also wanted to participate and ride up the mountain as an Alpe d’HuZes participant. I love challenges, especially when they are tough.

In 2023, it was time; we participated for the first time, not just as sponsors but also by cycling and running. Being opportunistic, I thought I could just ride up the mountain. After all, it was just over 15 km; I used to cycle that distance to school, it couldn't be that hard. I started training by cycling about 40 km every weekend. With three months to go and extreme weather like snow and frost, I bought an indoor bike trainer to train at home. The advantage of this device was that I could simulate the climb of Alpe d'Huez, and that became my new training goal: climbing Alpe d’Huez as often as possible on the indoor trainer in the attic.

The first time I did it, I was in for a rude wake-up call. I started too fast, and as a result, 30 minutes later, I was completely exhausted and could barely move forward. It was one of my toughest sports experiences ever. I finished the training, but I was utterly wrecked, and the next day I could barely walk due to muscle soreness. That was a serious wake-up call. I realized I had severely underestimated it and that serious work was needed.

I began by reading up on how to train for climbing a mountain by bike. I read training schedules, watched various YouTube videos, and, on the advice of an enthusiastic cycling colleague (thanks for the tip, Stan), listened to the 'Beter Worden' podcast by Laurens ten Dam and gradually adjusted my training. I learned how to train based on wattage, how to adjust my diet, incorporate varied training, and the importance of a good night's sleep. Ultimately, the preparation for 2023 was too short, but I couldn't complain; Team Coosto did fantastic, and it left us wanting more, so we signed up for 2024 immediately.

De Alpe d’HuZes 2023

Preperations Alpe d’HuZes 2024

This time, I planned to start training much earlier, but unexpected business circumstances threw a wrench in the works, and then my mother suddenly passed away. This combination resulted in little training. In the last few months, I have been able to train relatively well. Long rides on weekends of four to five hours, combined with hill training and intervals on the indoor trainer. The result is okay; it could be better, but I am glad I can participate given the circumstances, and I am looking forward to it immensely. It will be an amazing, yet emotional and impactful experience that I will savor to the fullest.

Voorbereiding Alpe d’HuZes 2024

Regarding the sponsorship money, I have decided to personally double the final amount I raise. Hopefully, this will encourage everyone to give generously, but know that every donation is greatly appreciated.

I want to thank everyone in advance for their support, and of course, I will give everything I have on the mountain! 🙂! One last important word:


Don't forget to enjoy life, the little things, the big things, keep things in perspective, and go for it. It's not tomorrow, but now! ❤️

 

Do you want to contribute to Toine's mission to fight cancer? Donate here!

Uncategoried

TikTok's success formula: Go Viral or Go Home

Uncategoried

Gemeente Breda: nauwer verbonden met inwoners dankzij krachtige content

We spraken met Pleun Eykman, inmiddels 8 jaar werkzaam bij Gemeente Breda. Hier werkt Pleun aan de (door)ontwikkeling van alle online kanalen. Zij werkt aan een succesvolle content- en kanalenstrategie voor de gemeente door middel van online monitoring, data-analyse en contentcreatie. En daar speelt Coosto een belangrijke rol in. 

BREDA TOEN ? & ? NU 

Ginnekenmarkt in 1933 vs vandaag! Ontdek de eeuwenoude waterpomp en café Boerke Verschuren, voorheen 'De Vrachtwagen'. Deze plek is nog steeds het middelpunt van het Ginneken, vooral tijdens carnaval ? 

? Stadsarchief Breda pic.twitter.com/4jj2NJIzLY

— Gemeente Breda (@breda) February 13, 2024

 

Efficiënt samenwerken binnen één tool

Binnen de gemeente Breda maken meerdere afdelingen gebruik van Coosto. Zo zorgt het klantcontactcentrum (KCC) voor de afhandeling van alle binnenkomende privéberichten, via Whatsapp en de social media kanalen, en is de Newsroom, onderdeel van team Communicatie, verantwoordelijk voor webcare bij openbare reacties, mediamonitoring, het beheer van social media en data-analyses.

Binnen de verschillende afdelingen kunnen collega’s gemakkelijk werk van elkaar overnemen, dankzij de overzichtelijke tool van Coosto. Niet alleen binnen, maar ook tussen verschillende afdelingen van Gemeente Breda gaat de samenwerking een stuk vloeiender door het werken met een content & social media tool.

‘’Coosto zorgt ervoor dat we nauwer en efficiënter samen kunnen werken: tussen het KCC en de Newsroom wordt wekelijks afgestemd wat er in de contentkalender staat voor komende dagen’’, zegt Pleun. ‘’Doordat het KCC weet wat er gecommuniceerd wordt, kunnen ze anticiperen op specifieke vragen rondom bepaalde thema’s en onderwerpen.’’ 

       

Publish contentkalender_Gemeente Breda
           

 

Buiten naar binnen halen

Een succesvolle contentstrategie begint bij het ophalen van de juiste informatie. Daarin speelt de Newsroom van gemeente Breda de hoofdrol. De Newsroom houdt balans in wat er gecommuniceerd wordt naar buiten via social media. ''We vinden het belangrijk om te kijken wat er in de stad leeft en in te spelen op de behoeften van de inwoners.’’, aldus Pleun.

De Newsroom bewaakt dit vanuit de online kanalen en zorgt ervoor dat de online communicatie luistert naar de mening van inwoners en hier proactief op reageert en inspeelt. De Newsroom zorgt binnen de organisatie voor het in verbinding brengen van de binnen- en buitenwereld. Het doel als gemeente is om impact te maken bij de inwoners met maatschappelijke onderwerpen die belangrijk zijn in het dagelijks leven. Zoals de energietransitie, betaalbaar wonen voor iedereen, maar ook veiligheid en gezondheid. 

‘’Coosto vormt de basis van hoe wij als Newsroom werken.’’ 

De Newsroom bij gemeente Breda maakt hiervoor veel gebruik van Listen, de media monitor van Coosto. ‘’Listen geeft ons goed inzicht in de opinie van onze inwoners.’’, volgens Pleun. ‘’Zo weten we beter wat er bij de inwoners speelt, en hoe dit in verbinding kan worden gebracht met de thema’s en onderwerpen vanuit de gemeente.’’

       

Listen omgevingsanalyse Gemeente Breda
           

 

Met behulp van Listen creëert Pleun zoekopdrachten om te monitoren wat er online gedeeld wordt over de gemeente en vooral door de inwoners van Breda. Maar ook bij belangrijke gebeurtenissen, zoals de verkiezingen of een crisis zoals een grote brand in de stad, is het essentieel om te weten wat er gezegd wordt. Met behulp van Listen maakt Pleun in een handomdraai omgevingsanalyses: ‘’Zo zijn we altijd op de hoogte van wat er online gedeeld wordt en hoe we daar op in moeten haken.’’ 


‘’Ik ben groot fan van de zoekhulp in Coosto. Daarmee heb ik binnen een handomdraai een zoekopdracht gemaakt om het laatste nieuws en berichten te monitoren.’’ 

 

Het contentproces van A tot Z

Het contentproces van gemeente Breda begint bij het verzamelen van informatie en inzichten in de behoeften van inwoners, door middel van de media monitor van Coosto. Die inzichten vormen gedeeltelijk de basis voor de social media content. De creatie, verspreiding over de verschillende social media kanalen en de analyse van social media content gebeurt ook allemaal in Coosto.

‘’Wij gebruiken Coosto voor het contentproces van A tot Z. Coosto vormt de basis van onze werkzaamheden binnen de Newsroom van Gemeente Breda.’’

Vervolgens worden alle social media posts in de contentkalender ingepland. Gemeente Breda plant veel vooruit en werkt met vaste thema’s en rubrieken. Aan de hand van de labels in de contentkalender worden alle posts gecategoriseerd. De labels worden daarnaast ingezet om de rubriek aan te duiden, zoals ‘wist-je-datjes’ en weekendtips, en het format van de content, bijvoorbeeld afbeeldingen en video’s.

 

Veel content staat al op de planning, maar is in afwachting van het juiste moment om naar buiten gebracht te worden. Pleun: ‘’Denk aan het aanvragen van de energiebijdrage. Hier communiceren we natuurlijk niet over op een zonnige dag wanneer iedereen op het terras zit. Dan staat niemands hoofd naar zo’n onderwerp, terwijl het voor veel inwoners wel echt belangrijk is. We zetten dit soort content alvast klaar in de contentkalender, maar wachten het juiste moment af om dit daadwerkelijk te posten.‘’ 

Verbeteren en verbinden dankzij data

De resultaten van alle social media content worden nauwkeurig geanalyseerd. Zo bepaalt Pleun of bepaalde rubrieken nog steeds aanslaan bij de inwoners van Breda, en welke social media posts het beste presteren.

‘’Alle keuzes voor content maken we op basis van data, uit de overzichtelijke dashboards van Coosto’’

Labels vormen de basis voor de data-analyse: per label wordt een dashboard gemaakt, om te tracken hoe de content van een bepaald onderwerp of specifieke rubriek presteert. Per kwartaal analyseren we de verschillende labels, zodat we continu op zoek blijven naar verbeteringen aan de hand van data.

‘’Handmatig alle kanalen analyseren is ondenkbaar: met Coosto zet ik binnen een paar minuten een overzichtelijk en betrouwbaar rapport neer.’’

       

Report social media statistieken Gemeente Breda
           

 

‘’In een paar minuten maak ik een makkelijk overzicht op basis van zoekopdrachten of labels’’, zegt Pleun. ‘’Daarmee breng ik snel in kaart wat wel werkt en wat niet op onze social media kanalen. Zo kijk ik bijvoorbeeld wat het effect is als we een video plaatsen bij een post of juist een afbeelding.’’


Gemeente Breda en Coosto: sterk verbonden

Coosto speelt een cruciale rol in het succesvol communiceren en betrekken van de inwoners van Gemeente Breda. Van belangrijke inzichten door omgevingsanalyses, tot het snel kunnen reageren op prangende vragen en proactief communiceren over belangrijke thema’s: de content & social media tool van Coosto is een overzichtelijk, efficiënt en bovenal betrouwbaar platform voor gemeente Breda.

Uncategoried

The best times to post on X in 2024

X is the perfect social media platform for quick updates and news articles. This social media channel is the online spot to create a large reach: if you manage to create a domino effect with your content, then X is the opportunity to make world news. So, on this social media channel, the general advice is to post right away on X.

But not every post on X is as time-bound as just mentioned. Are you aiming for specific results, such as more engagement or conversions? Then you'll find the perfect moments here to achieve those goals. That's why we delved into the numbers and researched the ideal times for maximum results for each of those goals. 

The best times for more reach on X

Best times X Twitter reach

Best day to post on X
Monday

Peak times for more reach on X

  • Monday at 16:00
  • Tuesday at 10:00
  • Saturday at 12:00 and 16:00

For X, we see a gradual decline in reach as the week progresses. Our tip: post at the beginning of the week if you want to create a large reach with your post.

Do you want to post on a different day? Peak times on X occur around lunchtime (1:00 PM) and at the end of the afternoon (5:00 PM).

When we zoom in further, we see that Monday at 4:00 PM is the best time to post. We also see more activity on Tuesday morning and Saturday afternoon.

 

The best times for more engagement on X

Best times Engagement Twitter X

Best day to post on X
Monday

Peak times for more engagement on X

  • Monday at 16:00 and 19:00
  • Tuesday at 10:00
  • Wednesday at 12:00

The same applies to more engagement on X: post at the beginning of the week. Monday stands out in particular. Additionally, noon is the absolute peak moment during the week, along with 8:00 AM and 4:00 PM.


The best times for more conversions on X

Best times clicks conversions Twitter X

Best days to post on X
Monday

Peak times for more conversions on X

  • Monday at 6:00 PM
  • Thursday at 9:00 PM
  • Friday at 10:00 AM

It's hardly a surprise anymore. Even if you want to maximize the number of conversions, a post on Monday yields the most results.

When we look at the number of clicks per hour, the distribution is fairly even throughout the day, with a slight peak at 9:00 PM.
 

The best times to post for every platform

Are you curious about the best times for other social media channels, such as Facebook, Instagram, and LinkedIn? You'll find them in this overview.

Do you always want to post directly at the best time? With Coosto's Prime Time, you can post with one click at the best moment for your account, your industry, or the platform in general. Based on previous posts, this handy feature calculates which times yield the most results.

Uncategoried

Alpe d'HuZes and Coosto: Why Toine participates in the Alpe d'HuZes

Helping to fight the disease

My personal motivation to participate in Alpe d’HuZes stems from a strong desire to help combat the disease. I've had this feeling for a long time, and it grew stronger when I started my own business. My first company sponsored good causes from the very beginning, and I was fortunate that the business allowed for it. I believe that when you are in a unique position as an entrepreneur to sponsor good causes, you should do so. Entrepreneurship is not just about starting new ventures, growing revenue, or making a profit; it is also about making connections, development, life, and contributing to society.

Ondernemen is niet alleen nieuwe avonturen starten, de omzet laten groeien of winst maken, het is ook verbinding maken, ontwikkelen, leven en bijdragen aan de maatschappij.

Coosto & charities

From the start, Coosto has sponsored various good causes, but a few years ago, we decided to fully focus on sponsoring cancer research and treatment. This includes supporting organizations like KWF, the Princess Máxima Center for Pediatric Oncology, smaller and sometimes personal initiatives, and we have been proud sponsors of the wonderful Alpe d’HuZes for eight years now.

Alpe d'HuZes en Coosto warriors 2024

Nothing is taken for granted anymore when dealing with cancer

As the years pass, I'm now 53, I have become increasingly aware of how lucky I am that my family, immediate relatives, and friends are in relatively good health. 

I often reflect on the special things in life, such as the fresh scent of an early morning or freshly cut grass, the colorful display of clouds and light during a sunset, peacefully grazing cows in a meadow, or an energizing techno percussion set blasting from the speakers during a car ride. I can enjoy these things without worry, without medical stress, and that feels like pure happiness. I wish this for everyone. All these so-called givens are no longer so obvious when you are ill or when someone you love is sick. These 'trivialities' then suddenly become special moments of happiness. 

Of course, this is different for everyone, and everyone experiences it in their own way. But if my company and I can contribute, even if it is just a drop in the ocean, to fighting cancer with the goal of increasing moments of happiness, then that is the best thing there is.

Niks is meer vanzelfsprekend als je te maken hebt met kanker

Alpe d’HuZes 2023

As mentioned, I am an entrepreneur, and from that background, I also wanted to participate and ride up the mountain as an Alpe d’HuZes participant. I love challenges, especially when they are tough.

In 2023, it was time; we participated for the first time, not just as sponsors but also by cycling and running. Being opportunistic, I thought I could just ride up the mountain. After all, it was just over 15 km; I used to cycle that distance to school, it couldn't be that hard. I started training by cycling about 40 km every weekend. With three months to go and extreme weather like snow and frost, I bought an indoor bike trainer to train at home. The advantage of this device was that I could simulate the climb of Alpe d'Huez, and that became my new training goal: climbing Alpe d’Huez as often as possible on the indoor trainer in the attic.

The first time I did it, I was in for a rude wake-up call. I started too fast, and as a result, 30 minutes later, I was completely exhausted and could barely move forward. It was one of my toughest sports experiences ever. I finished the training, but I was utterly wrecked, and the next day I could barely walk due to muscle soreness. That was a serious wake-up call. I realized I had severely underestimated it and that serious work was needed.

I began by reading up on how to train for climbing a mountain by bike. I read training schedules, watched various YouTube videos, and, on the advice of an enthusiastic cycling colleague (thanks for the tip, Stan), listened to the 'Beter Worden' podcast by Laurens ten Dam and gradually adjusted my training. I learned how to train based on wattage, how to adjust my diet, incorporate varied training, and the importance of a good night's sleep. Ultimately, the preparation for 2023 was too short, but I couldn't complain; Team Coosto did fantastic, and it left us wanting more, so we signed up for 2024 immediately.

De Alpe d’HuZes 2023

Preperations Alpe d’HuZes 2024

This time, I planned to start training much earlier, but unexpected business circumstances threw a wrench in the works, and then my mother suddenly passed away. This combination resulted in little training. In the last few months, I have been able to train relatively well. Long rides on weekends of four to five hours, combined with hill training and intervals on the indoor trainer. The result is okay; it could be better, but I am glad I can participate given the circumstances, and I am looking forward to it immensely. It will be an amazing, yet emotional and impactful experience that I will savor to the fullest.

Voorbereiding Alpe d’HuZes 2024

Regarding the sponsorship money, I have decided to personally double the final amount I raise. Hopefully, this will encourage everyone to give generously, but know that every donation is greatly appreciated.

I want to thank everyone in advance for their support, and of course, I will give everything I have on the mountain! 🙂! One last important word:


Don't forget to enjoy life, the little things, the big things, keep things in perspective, and go for it. It's not tomorrow, but now! ❤️

 

Do you want to contribute to Toine's mission to fight cancer? Donate here!

Uncategoried

Gemeente Breda: nauwer verbonden met inwoners dankzij krachtige content

We spraken met Pleun Eykman, inmiddels 8 jaar werkzaam bij Gemeente Breda. Hier werkt Pleun aan de (door)ontwikkeling van alle online kanalen. Zij werkt aan een succesvolle content- en kanalenstrategie voor de gemeente door middel van online monitoring, data-analyse en contentcreatie. En daar speelt Coosto een belangrijke rol in. 

BREDA TOEN ? & ? NU 

Ginnekenmarkt in 1933 vs vandaag! Ontdek de eeuwenoude waterpomp en café Boerke Verschuren, voorheen 'De Vrachtwagen'. Deze plek is nog steeds het middelpunt van het Ginneken, vooral tijdens carnaval ? 

? Stadsarchief Breda pic.twitter.com/4jj2NJIzLY

— Gemeente Breda (@breda) February 13, 2024

 

Efficiënt samenwerken binnen één tool

Binnen de gemeente Breda maken meerdere afdelingen gebruik van Coosto. Zo zorgt het klantcontactcentrum (KCC) voor de afhandeling van alle binnenkomende privéberichten, via Whatsapp en de social media kanalen, en is de Newsroom, onderdeel van team Communicatie, verantwoordelijk voor webcare bij openbare reacties, mediamonitoring, het beheer van social media en data-analyses.

Binnen de verschillende afdelingen kunnen collega’s gemakkelijk werk van elkaar overnemen, dankzij de overzichtelijke tool van Coosto. Niet alleen binnen, maar ook tussen verschillende afdelingen van Gemeente Breda gaat de samenwerking een stuk vloeiender door het werken met een content & social media tool.

‘’Coosto zorgt ervoor dat we nauwer en efficiënter samen kunnen werken: tussen het KCC en de Newsroom wordt wekelijks afgestemd wat er in de contentkalender staat voor komende dagen’’, zegt Pleun. ‘’Doordat het KCC weet wat er gecommuniceerd wordt, kunnen ze anticiperen op specifieke vragen rondom bepaalde thema’s en onderwerpen.’’ 

       

Publish contentkalender_Gemeente Breda
           

 

Buiten naar binnen halen

Een succesvolle contentstrategie begint bij het ophalen van de juiste informatie. Daarin speelt de Newsroom van gemeente Breda de hoofdrol. De Newsroom houdt balans in wat er gecommuniceerd wordt naar buiten via social media. ''We vinden het belangrijk om te kijken wat er in de stad leeft en in te spelen op de behoeften van de inwoners.’’, aldus Pleun.

De Newsroom bewaakt dit vanuit de online kanalen en zorgt ervoor dat de online communicatie luistert naar de mening van inwoners en hier proactief op reageert en inspeelt. De Newsroom zorgt binnen de organisatie voor het in verbinding brengen van de binnen- en buitenwereld. Het doel als gemeente is om impact te maken bij de inwoners met maatschappelijke onderwerpen die belangrijk zijn in het dagelijks leven. Zoals de energietransitie, betaalbaar wonen voor iedereen, maar ook veiligheid en gezondheid. 

‘’Coosto vormt de basis van hoe wij als Newsroom werken.’’ 

De Newsroom bij gemeente Breda maakt hiervoor veel gebruik van Listen, de media monitor van Coosto. ‘’Listen geeft ons goed inzicht in de opinie van onze inwoners.’’, volgens Pleun. ‘’Zo weten we beter wat er bij de inwoners speelt, en hoe dit in verbinding kan worden gebracht met de thema’s en onderwerpen vanuit de gemeente.’’

       

Listen omgevingsanalyse Gemeente Breda
           

 

Met behulp van Listen creëert Pleun zoekopdrachten om te monitoren wat er online gedeeld wordt over de gemeente en vooral door de inwoners van Breda. Maar ook bij belangrijke gebeurtenissen, zoals de verkiezingen of een crisis zoals een grote brand in de stad, is het essentieel om te weten wat er gezegd wordt. Met behulp van Listen maakt Pleun in een handomdraai omgevingsanalyses: ‘’Zo zijn we altijd op de hoogte van wat er online gedeeld wordt en hoe we daar op in moeten haken.’’ 


‘’Ik ben groot fan van de zoekhulp in Coosto. Daarmee heb ik binnen een handomdraai een zoekopdracht gemaakt om het laatste nieuws en berichten te monitoren.’’ 

 

Het contentproces van A tot Z

Het contentproces van gemeente Breda begint bij het verzamelen van informatie en inzichten in de behoeften van inwoners, door middel van de media monitor van Coosto. Die inzichten vormen gedeeltelijk de basis voor de social media content. De creatie, verspreiding over de verschillende social media kanalen en de analyse van social media content gebeurt ook allemaal in Coosto.

‘’Wij gebruiken Coosto voor het contentproces van A tot Z. Coosto vormt de basis van onze werkzaamheden binnen de Newsroom van Gemeente Breda.’’

Vervolgens worden alle social media posts in de contentkalender ingepland. Gemeente Breda plant veel vooruit en werkt met vaste thema’s en rubrieken. Aan de hand van de labels in de contentkalender worden alle posts gecategoriseerd. De labels worden daarnaast ingezet om de rubriek aan te duiden, zoals ‘wist-je-datjes’ en weekendtips, en het format van de content, bijvoorbeeld afbeeldingen en video’s.

 

Veel content staat al op de planning, maar is in afwachting van het juiste moment om naar buiten gebracht te worden. Pleun: ‘’Denk aan het aanvragen van de energiebijdrage. Hier communiceren we natuurlijk niet over op een zonnige dag wanneer iedereen op het terras zit. Dan staat niemands hoofd naar zo’n onderwerp, terwijl het voor veel inwoners wel echt belangrijk is. We zetten dit soort content alvast klaar in de contentkalender, maar wachten het juiste moment af om dit daadwerkelijk te posten.‘’ 

Verbeteren en verbinden dankzij data

De resultaten van alle social media content worden nauwkeurig geanalyseerd. Zo bepaalt Pleun of bepaalde rubrieken nog steeds aanslaan bij de inwoners van Breda, en welke social media posts het beste presteren.

‘’Alle keuzes voor content maken we op basis van data, uit de overzichtelijke dashboards van Coosto’’

Labels vormen de basis voor de data-analyse: per label wordt een dashboard gemaakt, om te tracken hoe de content van een bepaald onderwerp of specifieke rubriek presteert. Per kwartaal analyseren we de verschillende labels, zodat we continu op zoek blijven naar verbeteringen aan de hand van data.

‘’Handmatig alle kanalen analyseren is ondenkbaar: met Coosto zet ik binnen een paar minuten een overzichtelijk en betrouwbaar rapport neer.’’

       

Report social media statistieken Gemeente Breda
           

 

‘’In een paar minuten maak ik een makkelijk overzicht op basis van zoekopdrachten of labels’’, zegt Pleun. ‘’Daarmee breng ik snel in kaart wat wel werkt en wat niet op onze social media kanalen. Zo kijk ik bijvoorbeeld wat het effect is als we een video plaatsen bij een post of juist een afbeelding.’’


Gemeente Breda en Coosto: sterk verbonden

Coosto speelt een cruciale rol in het succesvol communiceren en betrekken van de inwoners van Gemeente Breda. Van belangrijke inzichten door omgevingsanalyses, tot het snel kunnen reageren op prangende vragen en proactief communiceren over belangrijke thema’s: de content & social media tool van Coosto is een overzichtelijk, efficiënt en bovenal betrouwbaar platform voor gemeente Breda.

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The best times to post on X in 2024

X is the perfect social media platform for quick updates and news articles. This social media channel is the online spot to create a large reach: if you manage to create a domino effect with your content, then X is the opportunity to make world news. So, on this social media channel, the general advice is to post right away on X.

But not every post on X is as time-bound as just mentioned. Are you aiming for specific results, such as more engagement or conversions? Then you'll find the perfect moments here to achieve those goals. That's why we delved into the numbers and researched the ideal times for maximum results for each of those goals. 

The best times for more reach on X

Best times X Twitter reach

Best day to post on X
Monday

Peak times for more reach on X

  • Monday at 16:00
  • Tuesday at 10:00
  • Saturday at 12:00 and 16:00

For X, we see a gradual decline in reach as the week progresses. Our tip: post at the beginning of the week if you want to create a large reach with your post.

Do you want to post on a different day? Peak times on X occur around lunchtime (1:00 PM) and at the end of the afternoon (5:00 PM).

When we zoom in further, we see that Monday at 4:00 PM is the best time to post. We also see more activity on Tuesday morning and Saturday afternoon.

 

The best times for more engagement on X

Best times Engagement Twitter X

Best day to post on X
Monday

Peak times for more engagement on X

  • Monday at 16:00 and 19:00
  • Tuesday at 10:00
  • Wednesday at 12:00

The same applies to more engagement on X: post at the beginning of the week. Monday stands out in particular. Additionally, noon is the absolute peak moment during the week, along with 8:00 AM and 4:00 PM.


The best times for more conversions on X

Best times clicks conversions Twitter X

Best days to post on X
Monday

Peak times for more conversions on X

  • Monday at 6:00 PM
  • Thursday at 9:00 PM
  • Friday at 10:00 AM

It's hardly a surprise anymore. Even if you want to maximize the number of conversions, a post on Monday yields the most results.

When we look at the number of clicks per hour, the distribution is fairly even throughout the day, with a slight peak at 9:00 PM.
 

The best times to post for every platform

Are you curious about the best times for other social media channels, such as Facebook, Instagram, and LinkedIn? You'll find them in this overview.

Do you always want to post directly at the best time? With Coosto's Prime Time, you can post with one click at the best moment for your account, your industry, or the platform in general. Based on previous posts, this handy feature calculates which times yield the most results.

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TikTok's success formula: Go Viral or Go Home